Cathybee candles

Website homepage for CathyBee candles, featuring a headline 'Hand Poured With Love, Lit by Heart' and an image of a hand holding a lit candle. The page includes sections about the candles' craftsmanship, ingredients, environmental benefits, and contact information, with navigation links for Home, Our Story, Products, and Contact.

E-Commerce

Project Highlights:

  • Developed a user-friendly online store showcasing handcrafted, eco-friendly candles

  • Crafted custom sales pages for CathyBee’s global client-base (Manila, Sydney, Los Angeles)

  • Built a clean, modern visual identity around the preexisting logo, using custom fonts, color palette, and layout to elevate the brand story

CathyBee Candles is a small-batch, family-run candle company inspired by the multicultural roots of its founders, cousins based all over the world! Blending influence from all four global hemispheres, their candles are handcrafted using clean-burning, non-toxic ingredients and sustainable, biodegradable materials. Rooted in storytelling, warmth, and environmental mindfulness, CathyBee offers a sensory experience that honors heritage, home, and heart.

  • Seamless E-Commerce Integration: Built with a streamlined shopping experience, the site includes clear product categorization, smooth cart functionality, and clean mobile optimization for on-the-go shoppers.

  • Brand-Driven Design Aesthetic: The site pairs soft, neutral tones with earthy product imagery to reflect the handmade, natural essence of the brand—enhancing the sensory appeal of the candle-buying experience.

  • Storytelling Through Founders’ Narrative: The “About” page centers the brand’s heart—a family team—emphasizing their multicultural story (Sydney, LA, Manila) and the sentimental origins of each candle collection.

Key Features

  • Sustainability Messaging: Throughout the site, messaging reinforces the brand's commitment to natural, biodegradable, and toxin-free materials, aligning with eco-conscious consumer values.

  • Thoughtful Product Photography Layouts: Large-format, editorial-style images paired with lifestyle scenes and clean white backgrounds give each product a luxury feel without overwhelming the user.

  • Email Capture and Community Building: The homepage includes a gentle, on-brand newsletter opt-in designed to grow the brand’s community without feeling intrusive—inviting users to “stay in the glow.”

A website footer page with a description of natural, biodegradable candles and a sign-up form for updates. The page features a black background with white text and a company logo.
A two-photo collage with a story about two sets of three women, Cathy and Bee in the top photo and Bee and Rosalie in the bottom photo. The story describes their close bond, shared careers, and their candle-making business, highlighting their friends
World map with labels pointing to locations in Los Angeles, Manila, and Sydney, with a description about curated collection of candles and scented products inspired by diverse cultures.
Screenshot of CathyBee Luxe Candles website featuring the Manila Collection with a sunset beach photo, and various scented candles in small containers.
Product page for a 5 oz Vetiver Scented Candle, showing a black square tin with a removable lid, filled with wax and a wooden wick.
FAQ webpage for CathyBee luxury candles, displaying a photo of various candle tins with the CathyBee logo, alongside questions about the brand's products and ordering process.
Webpage about Manila, Philippines featuring images of a historic building, Christmas decorations, and a candle collection showcasing four scented candles with descriptions.